The Power of Using QR Codes With Promotional Products

Looking for the perfect way to market your business using QR codes? Look no further than promotional products! Read on to learn how to pair QR codes with promotional products to spread your message like wildfire.

So, what are QR codes? A “Quick Response” code, is a unique matrix bar code that can be read using your smart phone. The information encoded can be text (like contact information), or it can take you to a specific website- actually there isn’t much you can’t wrap up into a QR code. With smart phones becoming the norm, QR codes are a very powerful way to market your business. Anyone with a smart phone can download an application and scan a code. QR codes are found on posters, buses, magazines, signs, business cards, promotional products- just about anywhere that advertising takes place. There are a number of websites you can go to and generate your own code for free.

Now, we’re going to talk specifically about using QR codes on promotional products to spread your message. Promotional products, sometimes called promo products, advertising specialties, or ad specialties, are items imprinted with your logo and/or company information. Imprinted pens, mugs, calendars, and t-shirts are just a few examples of promotional products.

The biggest advantage of using promotional products as opposed to other forms of advertising media, is that with promotional products, you can easily target the specific audience that you want to market your company to. Whether you distribute advertising specialties through direct mail campaigns, trade shows, cold calling, or however you choose to do it, you are getting your message to the target demographic that is most likely to be interested in your product or service.

Having said that, it only makes sense to print your QR code on the promotional products you distribute to customers and prospects. Since some advertising specialties have a small imprint area, QR codes are a great way to put your entire message onto that small print area. The recipient can simply scan the code with their smart phone and be given whatever information you choose, or be taken to a particular website. Share your weekly specials with your customers, or take them to a website where they can learn more about your company. The possibilities are endless.

Another benefit of printing QR codes on promotional products is that promotional products are useful and the recipient is much more likely to keep them around for awhile. Using your QR code with print advertising isn’t as effective, because a large percentage of people who receive this type of advertisement simply throw it in the trash. Sure, some of them might scan your code before tossing the paper in the trash, but after that it’s over and done with.

Why not print your code on something like a key tag, travel mug, magnet, calendar, or something that people will keep around and look at, or at least have access to, every single day? That way, your message will get seen time and time again. Do you have a website where you update information on a weekly or monthly basis (such as monthly specials or coupons)? Give your clients and prospects a useful promotional product with your QR code, and then they can have access to these updates.

QR codes, paired with the right promotional products, can result in a successful viral marketing campaign. Viral marketing is the result of a really unique, innovative, or funny advertisement that, due to its ability to stand out as exceptionally noteworthy, these advertisements spread like wildfire by word of mouth, sometimes to millions of people, exposing your brand and/or message to a huge number of prospects.

Several YouTube videos have recently become successful viral marketing campaigns. The same thing can be done with imprinted t-shirts, caps, bags, and other custom printed items with a large advertising area. Come up with an innovative idea and print it on a shirt with a QR code. If your advertisement is noteworthy and innovative enough, people are going to stop the person wearing the shirt and ask to scan the code.

The results of several recent advertising studies have shown that promotional products provide the best advertising impact for your dollar compared to virtually any other form of advertising. It is also becoming increasingly clear that QR codes are a powerful way to get your message out there, and that they’re here to stay. So why not pair these two powerful advertising methods together to get maximum results? It’s a no-brainer.