4 Green Promotional Products That Say “We Care”

Green promotional products are a statement, and they’re also becoming very much part of the promotional merchandising landscape in terms of market share. Very strong demand is coming from business for real green promotional materials of all types. Many businesses are themselves strongly committed to green products, and insist on eco-friendly promotional materials.

The green profile issue is definitely affecting promotional products. Some businesses and their clients just won’t look at any promotional items which aren’t certified fully green. They also view very negatively any products which are obviously not environmentally friendly. This is a consistent market trend, and has expanded dramatically in recent years.

Custom green promotional products

A custom green promotional product needs to be well placed in terms of the audience. The green products are effective promotion of corporate or personal values, but they also work best on recipients who are inclined to be responsive to them.

One advantage of the this marketing approach is that it sends a very strong message. Customized products require more planning than the more conventional variety, but they can also be easily managed in terms of branding.

Corporate green promotional products

This is an area in which sensitivity in terms of promotional products is a primary consideration. Corporate green promotional initiatives can be very effective, and are also well positioned for establishing or reinforcing a market profile in terms of corporate image. They’re particularly useful in making a green policy statement.

In practice, green products are very popular in Australia. They represent cultural values, particularly when associated with local green industry products. The green products are also a strong positive in terms of supporting local manufacturers of these products, another good effect.

Solar products

Solar promotion products are the epitome of a truly green promotional idea. There are some excellent solar products on the market and they definitely qualify as high impact promotional methods. As promotional merchandise, solar products also equate to high value as useful long term promotional methods.

Low carbon footprint products

The sheer variety of low carbon footprint products is a particularly important consideration when selecting a promotional package or range.

These are a few examples of the very large range of green promotional options:

  • Recycled goods: A huge range of recycled consumer goods, particularly paper and plastics.
  • Sustainable goods: Bamboo memory sticks, jute bags, magnetic energy torches, water powered clocks,
  • Gadgets: Shower timers, computer power savers, solar powered universal chargers.
  • Packaging: Fabric satchels, carry bags, pet carrier bags, briefcase bags and shopping bags.

As you can see, the range is extensive, and there’s also a lot of new technology and new takes on old technology. Green promotional products are a combination of direct material and personal values and functionality. This is the archetypal profile of the best promotional items.

Promote Your Business Using Promotional Products

Question: How can you use your current customer base to increase sales and build your future customer base? Answer: By using the most cost-effective form of advertising, Promotional Products!

By giving Promotional items to current customers you will create long-term relationships with them. You will create new customers by word of mouth advertising from your current customers by handing these out. You will increase sales by using them as a free give away when someone buys a certain product or service and you will also increase return visits from your current customers.

Here is a scenario of how giving a current customer a ” freebie” can do just that. You own an Auto Parts Store, it’s the beginning of the year, and you want to start the new year off with a bang. You tell every customer that comes in to your store that you have a January special ( or any type of special you want to present) on product “X” ( this is a targeted product you offer, it could be a product that is popular, not expensive, or something that could be bought a couple of times throughout the year like a bundle of rags, pack of batteries, auto air fresheners, or even when they spend a certain amount of money on their transaction, you choose). Let your customers know that you are offering a free gift with every transaction made. Now when that customer buys that product, or spends a certain amount, they will receive a free Collapsible Can Coolie that has your business name and logo along with the current NASCAR schedule printed on it. So, what just happened?

First, you got your customer to most likely buy a product or service, or spend a little more money that was not on their original list when they walked in your store. This has created an “up sell” and you accomplished it without pressuring your client.

Second, you just gave away a Promotional Product that is reusable for your customer for the rest of the race season, and in many cases even longer since it is a something they can use besides just during the race season. This means your customer and possibly other potential customers will be seeing your business name and logo every time they use that Can Coolie. This is more “free advertising”.

Third, you have a customer now that is anticipating the idea they might receive another new cool gift on their next visit to your store, and they may even bring in a friend or family member just to get an extra gift for themselves or to give to someone else. This would be a Promotional Product you give away for the “February Special”, Valentines Special, or what ever the occasion you want to present. Customers love to get something for free, especially when they were planning on buying something from your store in the first place. This helps create “repeat business” from your current customers.

Here’s your part two of the above scenario. It’s Sunday morning and your customer is preparing for the big NASCAR race. He or she has the barbecue going, a cold refreshment in their coolie, thanks to you, and their friends have just arrived. One of the guest notices your client is sporting a cool collapsible Can Coolie. That’s when they ask, “Hey, where did you get that, and how can I get one?” Your customer then responds with “I got this at (your business name) for free when I bought (product X or service X)”. What just happened?

Your current customer just gave you free “word of mouth advertising” for your business to a potential new client, who will hopefully stop by your business so they too can get a free collapsible Can Coolie for the next race party. Now you have “up sold” two customers, possibly created more free “word of mouth advertising”, and picked up a new customer who will likely help you gain more new customers down the road. And the process continues on and on. This is only one of many scenarios that could take place with just one Promotional Product you hand out.

This kind of interaction could take place in a park setting, at a ball game, on a fishing expedition, taking a road trip, just working on a car in the garage, or so many other simple scenarios that take place in your customers everyday life. Imagine if you used six to twelve different Promotional items or apparel through out the year for a monthly special. A special gift to celebrate your sixth month, first year, or annual business anniversary date,. A Seasonal “free give away” for the beginning of Winter, Spring, Summer, and Fall.

You could support your local Little League Baseball Team with hats, High school Football Team with shirts, the towns Women’s College Volleyball Team with season magnetic schedules, or your big time Professional NFL, NBA, or NHL Team with key chains or cups showing their schedules.

You could give a Promotional Product for each holiday through the year, to celebrate New Years Eve handing out a mini pom pom. On Valentines Day try handing out a heart shaped box of candy. St Patrick’s Day is always a perfect time to try beer mug or shot glass.For Easter mini baskets with goodies are always a big hit with the kids. Mother’s Day could be a coffee mug saying Your a #1 mom with us at… Then your logo. Father’s Day can be a big one by handing out a nice tape measure or really cool tool pen. If you really want create a buzz in the community, hand out a BBQ utensil set for Fourth of July. When Halloween rolls around Trick or Treat tote bags are always cooler than mom’s pillow case. Thanksgiving is a perfect time to start handing out next years wall calendars. Then you got your final Holiday ” Freebie” of the year, where you can print “Seasons Greeting or Happy Holidays on so many different cool things to hand out.

Every time you hand out a Promotional Product, you just gave a current or new customer a valid reason to continue to choose your business over your competitor’s business. You have given your business an opportunity to create new customers through “word of mouth advertising” from your current customers. You have created more sales by offering a special that most likely was not on your customers list to buy. What’s really exciting is you will begin to build and maintain a custom base that will look forward to doing business with you for years to come, and maybe even build a friendship or two that will last for years.

Don’t forget that while accomplishing all this, that Promotional Product that you handed out is a very cost-effective form of advertising, a tax write off for your business, and a “thank you” to your customer for their business.

When you sit down to plan your advertising budget for your business this year, think about what a simple promotional give away can do for your business. Be creative and use Promotional items and apparel that do the following;

Will appeal to your customer base? Is it a product that your customer can use more than just once, and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have an auto repair business try a License Plate Frame, Pocket Screw Driver, LED flashlight key chain, or Ice scraper. If you own a Hair Salon, maybe a hair brush, compact mirror, sample sanitizer, or day planner for your client to keep future hair appointments in.

Will your “Freebie” create a buzz with others, like “Hey where did you get that 12 inch Giant Rubber Grip Pen, How can I get one of those Tee shirts or Caps, etc.

Does your “free give away” have all the right information printed on them? Your business name & logo, a phone number or address to find you, your website, and a personalized message to your customer like “A special thanks from… ” “We appreciate your business at… , your #1 with us at… , or ” Happy holidays from… “. A little message can go a long way and be remembered by your customers.

Think about how many Promotional Products you will need to order. How many people visit your store on a daily, weekly and monthly basis. figure out how many are usually return customers and how many are potential new customers. This way when you order for a certain special giveaway like a “January Special” or Holiday, you have enough to hand out through out the entire month. You don’t want to order too many products, but you want to make sure to can cover the entire month or close to. You can always find a way to hand the extras left over from a certain “special” you ran. You can give them to your local schools, boy & girls club, YMCA, shelters, charities, or save them for the next special you run.

Make a plan on how you are going to distribute your Promotional items. Hand them out with every transaction made. Give them away when the customer spends a certain amount of money or buys a certain product. Send one out with every mail order. Donate to local schools, charities, fun raisers, and events, this is a great way to delivery a mass number of “Freebies” very quickly. An example would be rulers or #2 pencils for elementary schools, schools can always use extra school supplies to hand out to their students and parents appreciate your kindness and community involvement.

Always ask your Promotional Merchandise Sales Person to give you ideas and figure out these questions if you need help. If you have an experienced sales Person who knows what they are doing and wants to keep you as a long-term client who continues to re order, then they will be happy to help you.

Just in case you don’t see the big picture about how Promotional Products can help you do more than just advertise your business, here is a little reminder of a GREAT Promo item success story in 1979 the McDonald’s restaurant began using a toy presented as “The Treat of the Week”, offering a different toy each week in a Card Board Lunch Box to help create sales for the kids Happy Meal. McDonald’s has been one of the most successful businesses in the history of promotional merchandise selling over 3.5 Billion Happy Meals to date.

Since 1979 every young child in the WORLD that passes by a McDonald’s with their parents or loved ones demand to stop and get a Happy Meal, usually because they want that toy. Just imagine the word of mouth, up sells, and new customers McDonald has picked up over the years from a simple Promotional Product idea.

Australian Promotional Products That Have Left Their Mark

Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they’re so well known. As a matter of fact, the “Australianization” of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion.

All things Australian- Promotional products that keep on selling

Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells out.

The Australian image- A natural association in promotions

The appeal is in the association with lifestyle values. Australian products like Australian beers and foods all use promotional products in some form to advertise. This is a strong marketing relationship in which the Australian element is heavily featured. This is a sort of “two way branding”, in which the promotional product reflects the recipient’s values. The Fosters T shirt is considered Australian, as much as any sort of product promotion.

The commercial promotion approach

Promotional products are big business in Australia. A promotion company can order a whole suite of customized items online from major Australian suppliers, and set up a complete targeted promotional campaign easily. This flexibility in supply of promotional materials gives a lot of space for very effective creative marketing.

The unforgettable promotional products

Promotional advertising, marketing merchandising and promotional giveaways often combine to form unforgettable product identities:

Come on Aussie- This hook line created a huge range of promotional materials, everything from T shirts to songs, which then operated as strong selling material for promotion of both the campaign and the products.

The Boxing Kangaroo- The only kangaroo image which has persisted in Australian marketing other than QANTAS, the Boxing Kangaroo is a staple of the sports industry promotional materials.

Kids images- The Wiggles and Bananas in Pajamas are immovable and enduring fixtures on international kids promotions.

Australian Made- The distinctive logo has now been in service for decades, and is still actively

These iconic products are a good example of how promotional ideas translate into extremely strong promotional merchandise.

The most effective marketing combinations of Australian products all involve:

  • Strong brand presence creation
  • Good advertising materials tailored to the market
  • Good hook lines
  • A wide range of promotional product options based on the advertising

The range of promotional options is defined across market segments by the brand’s market identity. This branding approach is particularly useful for business promotional concepts where a specific market segment is being targeted. Creative marketing concepts really are the key to successful creative promotional methods.

Super Promotional Products – The Multiplier Effect

Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the ” multiplier effect”.

Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than just the recipient. No matter what your promotion is you should first consider these super promotional products before all others. Why? Because these are the most powerful promoters out there. These products not only are promoting directly to the recipient ,your customers, but as an added kick they actually become unknowingly enlisted soldiers in your promotional army carrying the message of your brand to others. Imagine not only are you promoting your brand to your customers but they are actually helping you promote the brand as well.

Now an average promotional product can’t possibly hope to accomplish this. Most promotional products are either consumed like food products or are simply designed to promote to the recipient and have no affect beyond that. That is not to say that those products do not have an important purpose and can be a valuable tool in promoting your business. But before you settle for a one dimensional marketing tool you should first explore whether it is possible to use a super promotional product for your promotion. Because, when it comes to the best bang for the marketing buck the super promotional products has no equal.

Well enough with the generalities Marc, what are these marvels of marketing you call super promotional products? Actually many of them will be familiar to you but their residual powers to keep promoting are often undervalued and underrated in promotions because the company promoting their brand does not have an understanding of the multiplier effect and how it can super charge a promotion. For example, I was working with a new client a while back who happened to have a great opportunity to promote his brand at a major university’s sporting event. He had to, however, stay within certain parameters set up by the university. Two of these limitations set up by the school were that the promotional product that my client gave out at the games could not be something hard and they were not allowed to use the schools logo.

My client was leaning towards some kind of stress ball until I presented him with a custom made we are #1 foam hand mitt that I am sure that most people have seen at college football games. With the quantities he needed we were able to get the foam material that the mitt was made of customized in the university’s colors. So what we created was a super promotional product. Why? Because the thirty thousand fans that the mitts were given to had the schools name along with my clients logo on it and they held them up for the other 50,000 fans to see every time their team made a good play. My client not only was able to join his brand with that of the university’s in a joint marketing venture but had also enlisted an army of fans waving his logo to show the other thousand of fans his brand as well. Moreover many of the fans kept the we are # 1 mitts and brought them to other games only to show more people my clients brand and so the beat goes on and on. Now that is an example of a super promotional product.

But there are many examples of these super promotional products with the multiplier effect. Being aware of this marketing concept is the key. For example, why give out pens at a trade show when you can give out tote bags with your company’s logo and have all the recipients walk around the trade show promoting your brand and driving traffic to your booth location. As I wrote in one of my previous articles about promotional product desk accessory items, many of them are super promotional products as they sit on your clients desk often viewed by important people visiting that individual in their office. Perhaps an important supplier to that company will see the promotional product gift with your logo on it on your clients desk.

It might cause them to notice your company’s logo and introduce or elevate your brand in the mind of the viewer. The promotional apparel products like t-shirts and hats are some of the more obvious and popular super promotional products because they enlist the recipients who wear them to promote that company’s brand. But there are many other examples of super promotional products to choose from that will work for you and your company’s promotion. The main thing is to be aware that you want one of these super stars for your next promotion and ask a creative professional promotional product supplier to find the one that will give it that big “multiplier effect”.