The Most Popular Promotional Products For Business Promotion

Promotional products can be intertwined with marketing strategies that greatly benefit a business seeking to promote their company, product or service. Promotional products are customized with a company slogan or logo and are given away to customers or potential prospects at particular events such as trade shows. There are a variety of different types of promotional products available to suit any business and help companies increase brand awareness.

Some of the typically chosen promotional products that businesses will begin with include: mugs, magnets, pens, mouse pads, T-shirts, stress balls, custom USB flash drives, tote bags, magnets, shot glasses, candles, photo frames, glassware, note pads, stuffed toys, and jar openers. In addition, promotional desk accessories such as business card cases, paper clip dispensers and promotional desk sets will actually be used by people and the logos will be viewed by anyone who passes the desk. There are also a number of items that are proven winners regardless of the nature of the business the item is promoting. Promotional pens are a very popular choice, as they are very versatile and useful to nearly any demographic. You can easily hand them out to people passing by knowing they will be kept and used by the potential clients.

Promotional items that can be worn are also very popular. Item such as T-Shirts can have a big visual effect. They are also a good choice for sports events and business teams to motivate them to do good work for their and company growth. Promotional bags are available in a variety of different types such paper bags, sports bags, tote bags, plastic bags, back packs, and duffel bags. These items are very popular as they can be carried around in public long after the event is over. Promotional calendars are an affordable choice because of their very low cost per impression, as they will be viewed for 12 months.

Promotional cups are often chosen to give out to customers and prospects as they can be used repeatedly, which helps with increasing brand recognition. Plastic cups, thermos, ceramic mugs and drinking flasks are popular drinkware used as a promotional item. Many companies will choose promotional hats as it is easy to add a logo to a hat, and they are available in men, women, and children sizes. They are good for increasing brand recognition as they are worn in public. Imprinted Frisbees and toys are often chosen for many promotional events, including company events and family gatherings. Promotional key rings are also very popular to hand out to people. The theme here is giving out items that people will use over and over, thereby driving home the brand awareness factor.

When purchasing promotional products to hand out to customers and clients, keep your choice classy and take into consideration how long people will keep the item with them. Promotional products are an effective way to increase brand visibility and boost sales at a practical cost. They continue to be part of an integrated marketing strategy for many different types of businesses and organizations.

How Effective Are Promotional Products?

Firstly, promotional products or in slang terms, schwag, can be considered any product that has been imprinted with a company logo, company name or company motto that is then given away at trade shows, at conferences, or merely as employee or company incentives/giveaways. Giving away these promotional items is a way for companies to promote and advertise their brand, image and products.

Promotional products, unlike flyers and brochures, are meant to be useful to the consumer and something that will not end up in the next trash can that is spotted. The main goal of a of using this type of advertising is staying power! If a consumer retains these items for daily use, they are then constantly reminded of the company, as are those around them.

The research is in! Promotional items are an effective way to create consumer knowledge of your brand/company and a great way to generate traffic to your website or business establishment! A late 2009, two-part study by Promotional Products Association International (PPAI), found that, out of over 1,000 participants who were surveyed:

– 94% could recall receiving a promotional item in the last two years

– 89% were able to actually recall the company name that was imprinted on the item

– 76.2% were able to recall the specific product, the advertiser and the message!

– 83% said they enjoyed receiving this type of merchandise

– 48% would like to receive more

– 38% feel that promotional products serve as a constant reminder of the advertiser

Is there really staying power though? The PPAI study also found that of the consumers surveyed:

-91% had at least one promotional item in their kitchen

-74% had at least one promotional item in their work area

-55% had at least on promotional item in their bedroom closet/storage space

Bottom line, the first part of this survey found that consumers “like promotional products, keep promotional products and want more promotional products.”

The second part of the PPAI study asked end buyers to evaluate different mainstream advertising media outlets including; print, online, television and promotional products, just to name a few. The findings:

– Promotional merchandise ranked as their top advertising choice

– 72% of end buyers use promotional products sometimes, often or always (7 out of 10)

Why? Each media outlet was evaluated based on 8 different attributes and promotional products ranked number one in the following areas:

– Ability to achieve long-term memorability

– Said to have the flexibility to fit within different budgets

– Able to bond audience to advertiser in order to promote repeat business

– Audience friendly

– Ability to generate traffic

With these findings it is easy to see that promotional products are becoming a popular advertising choice. A quick browse on the internet yields thousands of different product choices. The main question now becomes not whether or not to use promotional products but which ones to choose.

Simply adding your company name or logo to a product without any thought is no longer the answer. With so many choices to choose from companies are now able to be more creative and have their promotional product line reflect and enhance company marketing goals and also promote their brand.

A Few Tips To Keep In Mind When Choosing Promotional Merchandise:

– Relevant and Useful (products do not always have to be related to the products or services that you offer. It is often more important to find a product that your target market would find useful or interesting)

– Keep your budget in mind (important when thinking about relevance and usefulness, if you go too cheap the product may be thrown away or company image could be hindered.)

– Scope (try to find a product that can reach a lot of people all while keeping the other tips in mind; going too expensive on products could yield fewer products and reaching less people)

– Find something that allows you to give as much information about your company as possible (a plain logo on a chip clip for example sometimes gives too little information)

– Find something that stands out! (Eye-catching products are key! Not only does the owner of your promotional product notice it but so will others who are around it! Do try to reflect your brand image as well though, if your company is not all about what’s funky and retro then find something that is more sophisticated and sharp)

Where To Present Your Promotional Merchandise:

– Trade shows (make your company stand out against the rest!)

– Promotional Giveaways (Either by inviting people to your business location or by doing a direct mail campaign)

– Employee incentives (Your employees can be great advertisers just by owning your promotional products and showing other people)

The return on investment from your promotional campaign will be strong. Your potential consumers will now be able to find out more about your company and discover the products and services you offer. Let your company be known to the world!

For more information on the PPAI study please visit

Business Promotional Products That Won’t Break the Bank

One of the most inaccurate, not to say bizarre, myths about promotional merchandise is the strange belief that they must be expensive. It’d be pretty difficult to get much further from the truth. The fact is that promotional products need to be priced well, to be effective.They have to be cost-effective, viable options for promotion.

All aspects of promotional advertising, including the ideas and the materials needed to bring them about, are structured into professional marketing plans. A good promotion is fully costed before it starts. The real key to success is a good supplier who can work with your budget and understands the needs of your promotion.

Corporate items

Corporate promotional items are one of the best illustrations of the economics of promotional products as corporate budgets are very cost sensitive. A corporate budget is costed to the dollar, and included in the financial system and audit trail. Corporate promotions demand cost effectiveness, because big budgets need to achieve results.

There are potential overheads, too. Merchandising, storage, and warehousing are all possible major costs to the promotional budget. Top suppliers actually provide warehousing for promotional products and other savings across the board, which greatly improves the position for budget purposes.

Business items

For small to middle businesses, costs and overheads of promotions are potentially serious issues. The related budgets are smaller and have to be viable. Promotions are a critical part of expanding any business, and the items used need to have a high impact at workable costs.

The solution is targeted promotional products on a reliable upfront cost basis, with a defined dollar value. Suppliers can provide sufficient quantities of products at low prices, ensuring the budget is stable.

Brand promotions

The professional approach to promotional products for brands is a good illustration of budget control. Marketers, who are if anything more cost, quality and value conscious than their clients, need to pin down the dollar values of brand promotions well in advance and get those costs approved.

In this case, cost-effectiveness is achieved by consultation with suppliers. This is a very efficient way of dealing with all aspects of promotion costs, special needs for merchandise, and other potentially expensive issues. Suppliers can provide a fully costed package for all the promotional items and related services.

Event promotions

If you’ve seen all the very conspicuous high profile promotional items for major events like sports events, the main products are usually budgeted the year before they happen. Budget blowouts are definitely not an option.

The solution is a fully costed run of promotional products for the event. Costing is arranged through consultation, and there are no grey areas on the budget. The promoter will have a dollar figure to work with, and a defined quantity of products for the event.

Whatever industry you’re in, talk to a supplier of promotional merchandise. You’ll get hard facts, solid dollar figures, meaningful advice and options if you need them.

The Power of Using QR Codes With Promotional Products

Looking for the perfect way to market your business using QR codes? Look no further than promotional products! Read on to learn how to pair QR codes with promotional products to spread your message like wildfire.

So, what are QR codes? A “Quick Response” code, is a unique matrix bar code that can be read using your smart phone. The information encoded can be text (like contact information), or it can take you to a specific website- actually there isn’t much you can’t wrap up into a QR code. With smart phones becoming the norm, QR codes are a very powerful way to market your business. Anyone with a smart phone can download an application and scan a code. QR codes are found on posters, buses, magazines, signs, business cards, promotional products- just about anywhere that advertising takes place. There are a number of websites you can go to and generate your own code for free.

Now, we’re going to talk specifically about using QR codes on promotional products to spread your message. Promotional products, sometimes called promo products, advertising specialties, or ad specialties, are items imprinted with your logo and/or company information. Imprinted pens, mugs, calendars, and t-shirts are just a few examples of promotional products.

The biggest advantage of using promotional products as opposed to other forms of advertising media, is that with promotional products, you can easily target the specific audience that you want to market your company to. Whether you distribute advertising specialties through direct mail campaigns, trade shows, cold calling, or however you choose to do it, you are getting your message to the target demographic that is most likely to be interested in your product or service.

Having said that, it only makes sense to print your QR code on the promotional products you distribute to customers and prospects. Since some advertising specialties have a small imprint area, QR codes are a great way to put your entire message onto that small print area. The recipient can simply scan the code with their smart phone and be given whatever information you choose, or be taken to a particular website. Share your weekly specials with your customers, or take them to a website where they can learn more about your company. The possibilities are endless.

Another benefit of printing QR codes on promotional products is that promotional products are useful and the recipient is much more likely to keep them around for awhile. Using your QR code with print advertising isn’t as effective, because a large percentage of people who receive this type of advertisement simply throw it in the trash. Sure, some of them might scan your code before tossing the paper in the trash, but after that it’s over and done with.

Why not print your code on something like a key tag, travel mug, magnet, calendar, or something that people will keep around and look at, or at least have access to, every single day? That way, your message will get seen time and time again. Do you have a website where you update information on a weekly or monthly basis (such as monthly specials or coupons)? Give your clients and prospects a useful promotional product with your QR code, and then they can have access to these updates.

QR codes, paired with the right promotional products, can result in a successful viral marketing campaign. Viral marketing is the result of a really unique, innovative, or funny advertisement that, due to its ability to stand out as exceptionally noteworthy, these advertisements spread like wildfire by word of mouth, sometimes to millions of people, exposing your brand and/or message to a huge number of prospects.

Several YouTube videos have recently become successful viral marketing campaigns. The same thing can be done with imprinted t-shirts, caps, bags, and other custom printed items with a large advertising area. Come up with an innovative idea and print it on a shirt with a QR code. If your advertisement is noteworthy and innovative enough, people are going to stop the person wearing the shirt and ask to scan the code.

The results of several recent advertising studies have shown that promotional products provide the best advertising impact for your dollar compared to virtually any other form of advertising. It is also becoming increasingly clear that QR codes are a powerful way to get your message out there, and that they’re here to stay. So why not pair these two powerful advertising methods together to get maximum results? It’s a no-brainer.