4 Green Promotional Products That Say “We Care”

Green promotional products are a statement, and they’re also becoming very much part of the promotional merchandising landscape in terms of market share. Very strong demand is coming from business for real green promotional materials of all types. Many businesses are themselves strongly committed to green products, and insist on eco-friendly promotional materials.

The green profile issue is definitely affecting promotional products. Some businesses and their clients just won’t look at any promotional items which aren’t certified fully green. They also view very negatively any products which are obviously not environmentally friendly. This is a consistent market trend, and has expanded dramatically in recent years.

Custom green promotional products

A custom green promotional product needs to be well placed in terms of the audience. The green products are effective promotion of corporate or personal values, but they also work best on recipients who are inclined to be responsive to them.

One advantage of the this marketing approach is that it sends a very strong message. Customized products require more planning than the more conventional variety, but they can also be easily managed in terms of branding.

Corporate green promotional products

This is an area in which sensitivity in terms of promotional products is a primary consideration. Corporate green promotional initiatives can be very effective, and are also well positioned for establishing or reinforcing a market profile in terms of corporate image. They’re particularly useful in making a green policy statement.

In practice, green products are very popular in Australia. They represent cultural values, particularly when associated with local green industry products. The green products are also a strong positive in terms of supporting local manufacturers of these products, another good effect.

Solar products

Solar promotion products are the epitome of a truly green promotional idea. There are some excellent solar products on the market and they definitely qualify as high impact promotional methods. As promotional merchandise, solar products also equate to high value as useful long term promotional methods.

Low carbon footprint products

The sheer variety of low carbon footprint products is a particularly important consideration when selecting a promotional package or range.

These are a few examples of the very large range of green promotional options:

  • Recycled goods: A huge range of recycled consumer goods, particularly paper and plastics.
  • Sustainable goods: Bamboo memory sticks, jute bags, magnetic energy torches, water powered clocks,
  • Gadgets: Shower timers, computer power savers, solar powered universal chargers.
  • Packaging: Fabric satchels, carry bags, pet carrier bags, briefcase bags and shopping bags.

As you can see, the range is extensive, and there’s also a lot of new technology and new takes on old technology. Green promotional products are a combination of direct material and personal values and functionality. This is the archetypal profile of the best promotional items.